Gaming Realities

By: Trevor Shanahan

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The Microsoft HoloLens.

 

The age old question about whether the chicken or the egg came first is applicable to a near infinite number of topics.  Video games, for me, really illustrate this common phrase; we see technologies both create demand and arise from demand.  Having studied business and marketing, this market-demand view is the one I am most familiar with.  Companies make video games because consumers want them.  Consumers want video games because technologies were created that could be marketed and sold.  An updated question for the video game industry is “how do you create a demand and how do you address a demand?”

 

This year’s E3 saw three overlapping technologies that have immense potential; Microsoft’s HoloLens, Sony’s Project Morpheus, and the Oculus Rift.  These exemplars of virtual reality and holographic tech COULD be part of gaming’s powerful future.  “Could” is the key word, referencing Kinect, Power Glove, and many other industry products that carried such great hope.  Essays and analysis will be done for a long time on the business failures in marketing and developing these artifacts.  Will Morpheus, RIft, and HoloLens follow their forebears?

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Sony’s Project Morpheus.

 

The reality is that we do not know.  Virtual reality and holographic tech are reliant on the consumers, developers, marketers, and the armies of engineers around them.  There once was a certain clear cola that hit the 1990’s beverage market after successful market testing – do you know the one I am referencing?  Despite early inklings of success, it failed.  But was there another way?  Did it have to fail?  Again, the reality is that we do not know.

 

As much as we look at these new iterations of fantastic technology, we should equally look to the software and hardware that will support it.  Maybe Kinect was not the pervasive success MIcrosoft had hoped, but its contributions to understanding and development of motion technology is incredible; and it’s still being used in research and development today.

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The Oculus Rift.

 

At most virtual reality and holographic tech will change the face of video games and interactive entertainment as we know it; but at the very least they will still contribute immensely to this era.  Though I can’t promise the impact and/or success of these technologies, I can guarantee a great performance from all contenders to establish themselves and their products – enjoy the ride.

 

About the blogger

ccccccMy name is Trevor Shanahan and I am finishing my undergraduate degree in Marketing with a minor in Media Studies.  I am interested in video games and everything they touch (their industry, development, games as art, psychology of games – like gamification, industry issues, cutlure, etc.).  I have come to realize that the more I learn ( and learning is so important) the more I do not know.  Learn as much as you can about what you love and  try to give back to it.