Deal will Create Elite Line of Gaming Accessories. Creative Sound Blaster Now the Official Sound Card of CGS

Los Angeles, CA – January 4, 2007 – Championship Gaming SeriesTM (CGS), the only worldwide professional video gaming league, and Creative, a worldwide leader in digital entertainment, today announced a global strategic partnership. As the new official supplier of sound cards, sound processors and headsets to CGS, Creative will work with the League to develop an elite line of CGS-approved gaming accessories which have been battle-tested by CGS pro gamers under extreme conditions and approved by CGS for the highest level of professional gaming competition. The products will include equipment from the Sound Blaster® X-Fi® Xtreme Audio family, Sound Blaster X-Fi Xtreme Gamer family, Sound Blaster X-Fi Fatal1ty family and Fatal1ty Gaming Headset family.

“Sound quality is a crucial part of the gaming experience for the world’s top pro gamers and for every gamer,” said CGS Commissioner Andy Reif. “ Creative produces the equipment that meets the extreme performance standards demanded by CGS pro gamers worldwide.”

“CGS competition is the ultimate test for audio gaming products and we’re proud that the world’s top gamers will be competing exclusively with Creative Sound Blaster sound cards and Creative audio processors,” said Steve Erickson, VP and GM of audio and VLSI for Creative. “Creative’s upcoming line of CGS-approved gaming products will provide consumers everywhere with a truly professional-quality gaming arsenal for the ultimate competitive edge.”

During the Consumer Electronics Show in Las Vegas, January 7-10, CGS will hold shootout exhibitions where members of the public and media can walk up and try their skills against some of the best gamers in the world. Pro gamers will include Yazan “clowN” Ammari of San Francisco Optx, playing Counter-Strike:Source and Felipe “Kreegan” Stoyne of L.A. compLexity, playing FIFA 07. Exclusive CGS commentator and global spokesman Johnathan “Fatal1ty” Wendel, the world’s most successful pro gamer, will also showcase his skills in Quake4 exhibitions against CES attendees. Shoot-outs will take place at the Creative booth in the Las Vegas Convention Center, South Hall #30642.

About Creative

Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN and MuVo MP3 and portable media players. Creative’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment – anytime, anywhere.
About Championship Gaming Series

Headquartered in Los Angeles, CA, the Championship Gaming Series™ (CGS) is the only worldwide professional video gaming league. Launched in 2007, and a joint venture among BSkyB, DIRECTV and STAR, CGS features teams of the world’s best gamers from North America, Latin America, the United Kingdom, Europe, the Middle East, Asia and Australia. The league distributes entertainment content to more than 350 million viewers worldwide via DIRECTV in North America and Latin America, BSkyB in the UK, and STAR in Asia and Australia. CGS sponsors include Mountain Dew, Dell XPS, Xbox 360 and Creative.