By: Trevor Shanahan

Newzoo is a global marketing firm that also specializes in predicative analytics.  I bring them up because they provide a lot of the most accurate and up-to-date information about eSports.  Whether its audience diversity, audience size, community growth, revenue potential, or any of the other many variables that contribute to this growing segment of video games, Newzoo has, is, or will cover it.  Much of my education in marketing focused on data analytics and interpretation; this is why I am writing this.


In a presentation from earlier this year (02/09/2015), Newzoo did a presentation that equated to the eSport equivalent of The State Of The Union address.  Here are some statistics I hope will “wow” you and make you gasp in delightful amazement:

  • Global eSports has 13 million regular viewers/participants, 19 million occasional viewers/participants, 56 million regular viewers (enthusiasts), and 117 million occasional viewers.
  • Approximately 40% of the total eSports viewership do not play the games they view themselves (i.e. someone who watched a MOBA championship but doesn’t play that MOBA).
  • SInce 2012 eSports viewership has doubled (approximately) with 58 million frequent and 76 million casual viewers annually then, and 113 million frequent and 147 million occasional viewers now (2015),
  • 2015 is the year that marks frequent viewers achieving the 100 million mark and surpassing it by year’s end.

The report has a lot more to be divined from it, and includes a wealth of information including comparisons to “traditional” sports via revenue and sponsorships.


Divekick logo.

So what? eSports are big and getting bigger, how does that impact me?  Well, if you’re a developer that tells you a lot about a growing global cultural phenomenon.  Also, if you’re a company like Iron Galaxy Studios who took a fighting game fan project, refined it, polished it, published it, and saw it become an eSport; this could mean some incredible longevity for your title.  I am talking about Divekick, the two button fighting game that even has its own controller.  What started as a joke about the power of drop kicks and dive kicks in fighting games (Street Fighter for instance) has become a common sight at tournaments.

 bythenumbers2.png bythenumbers3.png

Screens from Divekick…of…fighters…divekicking…


Steamspy is a site that uses math, science, and magic to provide tracking and analytics for games on Valve’s Steam platform.  Divekick had 100,174 owners (approximately) on 04/11/2015.  On 05/11/2015 they had 128,036 people who owned the game.  In that time the price has risen from about $7.50 to $9.99 and ownership increased by about 28%!  For something that released on Aug 20 of 2013 growth like that in a 30-day period is noteworthy at least.  Consider the steamspy information with Newzoo’s eSport analysis; is it just coincidence that a game that is also an eSport title is seeing great success with a the growing phenomenon of eSports.  I think the numbers speak for themselves.


Here are the links for steamspy and Newzoo’s eSports Economy Presentation (with downloadable pdf):



ccccccAbout the blogger

My name is Trevor Shanahan and I am finishing my undergraduate degree in Marketing with a minor in Media Studies.  I am interested in video games and everything they touch (their industry, development, games as art, psychology of games – like gamification, industry issues, cutlure, etc.).  I have come to realize that the more I learn ( and learning is so important) the more I do not know.  Learn as much as you can about what you love and   try to give back to it.